Sometimes you are not sure what you are looking for until you find it!
Or you might not know what area of your business to focus on next?
Browse through all the articles on the website below, check out the workbooks, calculators and help sheets . . . and if there is something you are struggling with that I haven’t covered . . . send me an email!
At this time of year, just like with retail products, you need to have a clear idea of what specific treatments you need to focus on to maximise your treatment revenue. Do be aware that this may have an effect on your whole business. You might want to adjust staffing levels to allow the maximum number of a certain type of treatment to be delivered, you may even want to consider amending your opening hours to allow for more appointments when your clients want them. Remember also that the more clients you can get through your doors in the next six weeks, the more opportunity you have to sell retail items too.
Did you know that it is possible for you to generate one third of your annual turnover in the next 6 weeks! Now before you get too excited . . . that doesn’t mean you can take the first part of next year off and go sit on a beach somewhere, but wouldn’t it be amazing to know that you have all that money sat in your bank account already?
In Part 1 of this article mini-series we cover how to maximise your retail opportunities this Christmas . . .
So you’ve Got a Facebook Business Page for your beauty business or salon?
Frustrated that your Salon Facebook page likes haven’t gone up since the last time you logged in?
Not a problem . . . any more!
An unusually short and simple article from me this week – I am working on a typically in depth article at the moment – but I felt I should get this one out quickly as I think it will be a popular one. You can take action on the below and see results TODAY!
I recently attended a seminar given by the excellent Catherine Trebble (salon social media expert) at the Professional Beauty North conference and she gave out this amazing tip I had never heard before.
Whether you are just starting out as an independent, opening your first salon, looking to rebrand an existing salon business, the name you choose is extremely important. It’s the thing you will be known for, the thing you want people to talk about, it will be the very first thing a prospective client knows about you and if all goes well, you will be living with this name for a long time.
But where do you start? What makes a good salon name and what makes a bad salon name? What things should you consider when thinking up possibilities . . . . Oh so many questions!
Don’t worry though, sit down, grab a cup of tea/coffee/water (or my wife swears a good G&T helps her think) and keep reading as I walk you through the whole process.