Sometimes you are not sure what you are looking for until you find it!
Or you might not know what area of your business to focus on next?
Browse through all the articles on the website below, check out the workbooks, calculators and help sheets . . . and if there is something you are struggling with that I haven’t covered . . . send me an email!
Whether you are just starting out as an independent, opening your first salon, looking to rebrand an existing salon business, the name you choose is extremely important. It’s the thing you will be known for, the thing you want people to talk about, it will be the very first thing a prospective client knows about you and if all goes well, you will be living with this name for a long time.
But where do you start? What makes a good salon name and what makes a bad salon name? What things should you consider when thinking up possibilities . . . . Oh so many questions!
Don’t worry though, sit down, grab a cup of tea/coffee/water (or my wife swears a good G&T helps her think) and keep reading as I walk you through the whole process.
Let’s face it, competition is fierce in the hair, health and beauty industry. Walk down pretty much any high street and there will probably be 3 or more beauty or hair salons within just a few minutes walk.
For this reason many salon owners have found themselves in a world of special offers to entice customers to their business. Many of these offers involve discounts to bring the customer in. It has become the norm, but why?
What if there were a way to give your customers a special offer that didn’t directly involve a discount? Even better, what if there was a way to create a special offer that actually meant your customers spent MORE money with you!
I am writing this in late November and I imagine all of you salon and spa owners are busy planning and preparing for the busy run up to Christmas with special offers, Christmas retail kits and products as well as a promoting your gift vouchers at every opportunity. If not then you really should be! […]
In the last part of this article (click here to read it) I talked about why it is important to make sure you get the most out of each event, conference or exhibition you attend and how you can prepare for the event. In this second part of the article I am going to give […]