Question: What would an extra 99 clients mean to you and your beauty business? The answer is going to be different depending on where you are in your business journey, but it is very rare these days that I speak to a salon, a spa, a clinic or a home or mobile beauty business that […]
I have a bit of a confession to make . . . When I started SalonBusinessSecrets.com just over 2 years ago now, I wanted to bring my experience of the key, fundamental, business processes that I belived were at the core of the most successful spa and salon companies I had worked with to the […]
Selecting the best salon software for your beauty business can be a minefield. There are so many choices out there, so how do you know where to start?
All salons and spas are different and what works perfectly for one is not necessarily right for another. This article give you my best advice, gained working with multiple salon and software systems, to help you choose the right salon software system for YOUR business the first time so you don’t have to go through multiple systems to find the right one.
This will save you not only money, but also time . . . a lot of time!
So you’re thinking about investing in salon bookings software or some other type of salon or spa software, but you don’t know where to start? Not a problem . . . February is software month here on SalonBusinessSecrets.com and our sister site The Beauty Business podcast. This is the first episode to kick off […]
Whether you are just starting out as an independent, opening your first salon, looking to rebrand an existing salon business, the name you choose is extremely important. It’s the thing you will be known for, the thing you want people to talk about, it will be the very first thing a prospective client knows about you and if all goes well, you will be living with this name for a long time.
But where do you start? What makes a good salon name and what makes a bad salon name? What things should you consider when thinking up possibilities . . . . Oh so many questions!
Don’t worry though, sit down, grab a cup of tea/coffee/water (or my wife swears a good G&T helps her think) and keep reading as I walk you through the whole process.
I’ve read a few articles recently suggesting that new start-up businesses should do away with ‘traditional’ business planning in favour of a “Just Do It” approach to business. This is part of a larger pool of business advice surrounding the general concept of action being better than sitting down and thinking about things, researching and […]
Welcome to the first of our Essential Secrets articles. These will show up every few articles and will focus on a particular observation I have made while working in and around salons and spas for the last 15 years. This first secret is unusual, it is not really something that can be taught, but it […]