Let’s face it, competition is fierce in the hair, health and beauty industry. Walk down pretty much any high street and there will probably be 3 or more beauty or hair salons within just a few minutes walk.
For this reason many salon owners have found themselves in a world of special offers to entice customers to their business. Many of these offers involve discounts to bring the customer in. It has become the norm, but why?
What if there were a way to give your customers a special offer that didn’t directly involve a discount? Even better, what if there was a way to create a special offer that actually meant your customers spent MORE money with you!