Question: What would an extra 99 clients mean to you and your beauty business? The answer is going to be different depending on where you are in your business journey, but it is very rare these days that I speak to a salon, a spa, a clinic or a home or mobile beauty business that […]
So you’ve Got a Facebook Business Page for your beauty business or salon?
Frustrated that your Salon Facebook page likes haven’t gone up since the last time you logged in?
Not a problem . . . any more!
An unusually short and simple article from me this week – I am working on a typically in depth article at the moment – but I felt I should get this one out quickly as I think it will be a popular one. You can take action on the below and see results TODAY!
I recently attended a seminar given by the excellent Catherine Trebble (salon social media expert) at the Professional Beauty North conference and she gave out this amazing tip I had never heard before.
Let’s face it, competition is fierce in the hair, health and beauty industry. Walk down pretty much any high street and there will probably be 3 or more beauty or hair salons within just a few minutes walk.
For this reason many salon owners have found themselves in a world of special offers to entice customers to their business. Many of these offers involve discounts to bring the customer in. It has become the norm, but why?
What if there were a way to give your customers a special offer that didn’t directly involve a discount? Even better, what if there was a way to create a special offer that actually meant your customers spent MORE money with you!
In the last part of this article (click here to read it) I talked about why it is important to make sure you get the most out of each event, conference or exhibition you attend and how you can prepare for the event. In this second part of the article I am going to give […]
Big things happen at conferences. They are an important part of any industry and a great place to find new business partners, pick up new ideas, advice and encouragement. In preparation for Professional Beauty London 2014 back in February this year, I decided to create a framework of ideas to maximise my time and investment […]
Social media is certainly the latest ‘must have’ in helping to market your salon business online. Its everywhere, on our computers, on our TV’s and even on our phones. Very soon it will even be on our wrist watches! So if social media is so important, do you still need a Website? The answer: Yes […]