Secret #1 – The Vital Ingredient for Any New or Growing Salon Business

Welcome to the first of our Essential Secrets articles. These will show up every few articles and will focus on a particular observation I have made while working in and around salons and spas for the last 15 years. This first secret is unusual, it is not really something that can be taught, but it is something that can be found or maybe even cultivated.

I had to include this as Secret #1 for a number of reasons. Firstly, although it may not be 100% essential to start or grow your salon business, it is the most common ingredient I have experienced among the REALLY successful businesses I have worked with. It makes EVERYTHING else in your business much easier and more worthwhile. While you can possibly build a reasonable business without it, you will never build something lasting and great without this ingredient.

The strange thing is that you probably already have this, I find most people who commit to start or grow a business do. If you want to know if you have this or not then keep reading, your reaction to this article will likely demonstrate whether you have this thing or not.

If you find your reaction to be something like “ YES . . . I agree, that makes sense and (even though I may not have realised it) that is why I started this thing or set out on this journey in the first place . . . tell me more!” then you almost certainly already have it. Congratulations!

If your reaction is more dismissive, more “. . well how is that supposed to help me start or grow a successful business?” Then I am sorry . . . you probably don’t have it and you have also missed the point.

Don’t worry if your reaction falls somewhere in between these two, that is not a bad thing at all. Once you realise what I am talking about, once you go away and think about it a bit longer . . . I think you will probably find you have it, you just haven’t recognised it for what it is just yet.

So just what is Secret #1?


Such as simple looking thing, just one work, just 7 letters, but is make a HUGE difference to your business.

Passion is going to be the reason you get out of bed everyday and look forward to going to work, rather than dragging yourself out of bed and dreading going to work.

Passion is going to be the reason you keep pushing, keep striving even when things are not going so well. When your client numbers are not what you would like them to be or when your profit level drops off for a couple of months in a row.

Passion is the reason you are going to make it or not and in 5 years time you will look back when you have built your dream, you will say to yourself “I’m glad I didn’t give up, I am so glad I didn’t let everything overwhelm me and scare me back to where I was before. I am glad I had that passion”.

Great, so I have Passion does that mean everything is going to be fine?

Unfortunately not! Passion is not a magic wand that will guarantee your success. Plenty of business owners who start out passionate about their businesses don’t make it. Now some of these business owners may have confused excitement for passion and they can seem the same thing at the beginning. The difference is that excitement fades, passion doesn’t. If anything passion gets stronger the harder things become, the harder you have to fight.

What I will say is that being truly passionate about your business will make things “easier”. Doing everything that needs to be done is still going to be hard, but it will be easier to recognise that although you may not find some things fun, like accounts or marketing or dealing with staff, it is all necessary and it is helping to get you to where you want to be. So you will do it all and you will do it all without complaining . . . OK maybe a little complaining, but you will do it anyway and that’s the point.

People can sense passion!

You will also find that things you do to help grow your business are so much more effective with a bit of passion injected in to them. People can sense passion in someone and they are drawn to it.

Have you ever been to a presentation, a conference, a keynote speech or something along these lines. Some of these presentations you can almost sleep through, but some of them grab your attention. Some of them you come out of afterwards feeling fired up, excited, ready to do something . . . even if the subject of the presentation wasn’t something that would generally interest you. That right there is passion my friend!

Your clients are going to sense your passion and carry some of it away with them when they leave your salon. When you talk to people about your business they will sense it too and they will buy in to your product or your vision. Your marketing will be more creative, more effective . . . you will still need to put in all the work, but it will not seem quite so much like work. You may even enjoy it.

However, passion without focus is a wasted thing. We all have a passion inside of us. If you can make that passion the thing you do for a living, then you are one of the lucky ones.

Passion and

I have worked for myself now for 8 years, there are a lot of things I do that I enjoy about my work and there are a lot of things that I really don’t enjoy so much. I’ve done OK, but I realised that some of those things really get me fired up, I look forward to them and they put a smile on my face and make me feel great about myself. When I am working with independent clients, helping them to start or improve their business. When I am making a real difference not only to these businesses, but to peoples lives . . . that is my passion and that is why I started I want that feeling more and more, I want to help as many businesses and as many people as I can.

So you see we are all starting out on a journey. I am not giving up on what I already do . . . like I said there are lots of things about my work that I already enjoy, but I want to help more people. I don’t think that I know everything, I don’t have all the answers, but I do know quite a bit and I know where to find the answers.

Join In

So thank you for joining in, thank you for reading. It would be great to get your feedback, do you have any questions. When did you find your passion . . . . what made you take that leap of faith to focus on your passion and to start your business? Share your story in the comments below and you just might help someone else to recognise their passion and start their own salon business.

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